LIDIYA DYACHENKO

 

Candidate of Economic Sciences, Associate Professor in the Department of Tourism 

 

E-mail:  Lidiyabako@ukr.net

Google Scholarhttp://knukim.edu.ua

ORCIDhttps://orcid.org/0000-0002-6059-8505

Web of Science ResearcherID: KYR-2955-2024

CV

Education:

1973-1978: Lviv Trade and Economic Institute, Specialty: «Accounting», Qualification: «Economist»

2012: Completed postgraduate studies at the European University, Kyiv, Specialty: 08.00.04 – Economics and Enterprise Management (by types of economic activity)

 

Academic degrees:

2012: Specialized Academic Council of the Private Higher Educational Institution «European University», Kyiv. Defense of a dissertation for the degree of Candidate of Economic Sciences. Dissertation topic: «Management of Enterprises in the Tourism Sector».

 

Work Experience

1979-2001: Lecturer in Economic Disciplines, Trade and Service Lyceum

2002-2013: Lecturer in Economic Disciplines, Associate Professor, Department of Economics and Management, Lviv Branch of the European University

2013-2016: Lecturer in Economic Disciplines, Associate Professor, Lviv Medical College named after A. Krupynsky

2017-2020: Associate Professor, Department of Administrative Support for the Socio-Cultural Sphere, Lviv Branch of Kyiv National University of Culture and Arts

2020-2021: Head of the “Economics” Student Club, Center for Scientific and Technical Creativity of Student Youth, Lviv City Council

2021-2024: Head of the “Financial Literacy” Club, Lviv Regional Small Academy of Sciences for Student Youth.

 

Main academic disciplines: Marketing, Industrial Marketing, International Marketing, Tourism Marketing, Management, Communication Management, Operations Management, Tourism Management, Economics, Economic Theory, Basics of scientific research, Public relations, Advertising, etc.

 

Personal Scientific Area, Experience, and Skills:

Scientific Interests: Tourism, International Tourism, Scientific and Pedagogical Activities

Publications: Over 70 scientific articles in professional journals, including those in WoS category journals

Research Focus: Aspects of consumer behavior motivation in the tourism services market in the context of «environmental constraints»; the role of «goodwill» in the activities of tourism enterprises in the context of environmental constraints; socio-economic aspects of cross-border cooperation in the tourism sector of Ukraine and Poland; formation of consumer loyalty systems in the tourism services market in the context of total quality management; development of the Chernobyl exclusion zone: economic dynamics, etc.

Contributions: Participated in the development of the «Strategy for Reforming Higher Education in Ukraine until 2020» and the «Concept for the Development of Higher Education in Ukraine for the period 2015-2025».

 

Professional development:

2024: «Personality and Education in the Context of Modern Socio-Cultural Challenges»

2023: «Psychological and Pedagogical Mastery of an Educational Institution Teacher»

2023: «Innovative Transformations in Modern Education: Challenges, Realities, Strategies»

2023: «Rhetorical Mastery of a Teacher»

2022: «Development of Creative Abilities of Students in Club Activities»

2021: Internship at the Department of Economics, Lviv Trade and Economic University

2021: «Current Aspects of STEAM Education Development in Teaching Natural Sciences»

2020: Internship at the Department of Tourism and Hotel-Restaurant Business, Lviv Trade and Economic University

2024: Internship as a Tourism Manager: Travel Agency «Let’s Go with Us», Lviv.

 

Membership:

NGO «Agency for the Development of Women’s and Youth Entrepreneurship» (since 1998), «Self-Employment Public Space»

NGO «Youth Employment Center» (since 2009)

NGO «Institute of Civil Society» (since 2024)

 

Languages:

Mother Tongue: Ukrainian

Other Languages: Polish (fluent in reading and speaking)